Roofing is one of those trades where the bad operators look exactly like the good ones — right up until the work starts. A great roof can last 25 years; a bad install can leak in two.
Here is the short list of what actually separates a contractor worth hiring from one to avoid.
1. Licensed, insured, and WCB covered
This is non-negotiable. If a crew is hurt on your property or your home is damaged, you do not want to be the one on the hook. Ask for proof of liability insurance and WCB coverage — a legitimate roofer will have it ready.
2. Manufacturer certification
Certifications like IKO ROOFPRO mean the installer is trained to the manufacturer's standards — and that your shingle warranty stays valid. An uncertified install can void the coverage you paid for.
3. A written, itemized quote
Vague one-line quotes hide surprises. A real quote spells out the scope, materials, what happens if hidden damage is found, cleanup, and the warranty. If you cannot tell what you are paying for, that is a red flag.
4. Real local reviews
Look for recent, detailed reviews from your area that mention the things that matter: communication, cleanup, fair pricing, and standing behind the work. You can read ours here.
Red flags to walk away from
- Pressure to sign today or a price that is "only good right now."
- Large cash deposits or payment in full up front.
- No written quote or no proof of insurance.
- Door-knockers after a storm who are not local and cannot show local references.